Charities have realized that comics characters are an effective way to get money and attention, but for every authorized use — such as the Met’s superhero fashion exhibit or Diane von Furstenberg’s Wonder Woman collection — there are countless other examples of charities using comic-book icons without permission. Every so often, a publisher clamps down on one of these initiatives–and their reward is typically negative press. Just this month, for example, DC Comics was criticized for not giving the Heroes Initiative permission to include pictures of DC properties in The 3-Minute Sketchbook.
Singling out DC is a bit unfair — Marvel has had its own share of charitable controversy, and DC has allowed its characters to be used for other charitable projects — but the broader question raised by such incidents is not unreasonable. After all, if the money is going to a charity, why shouldn’t a publisher just let its characters help a good cause?