Devil’s Due sent out a press release earlier this week about Heroes star Milo Ventimiglia being on hand this weekend at the New York Comic Con to announce a new project. Tonight, Variety reports that the project is called Rest, a comic book miniseries featuring a character that looks like Ventimiglia:

The four issues in the series will revolve around the dangers of staying awake as a man is drawn into a conspiracy between a malevolent pharmaceutical company and the U.S. government.

The design of the main character will be inspired by Ventimiglia’s likeness.

Mark Powers, who penned the comicbook “Drafted” and edited “X-Men,” will write the issues based on a story by Mike O’Sullivan.

Ventimiglia is scheduled to not only be at the Devil’s Due panel on Saturday, but will also be signing autographs at their booth at various times throughout the show.

Screenwriter Justin Marks (Street Fighter, Supermax) has been hired to pen Hack/Slash, Rogue Pictures’ adaptation of the Devil’s Due horror-action series. Todd Lincoln will direct.

Rogue picked up the rights to the series, created by Tim Seeley, back in 2006.

The comic, which began as a series of one-shots, focuses on Cassie Hack, a horror victim who strikes back against the monsters with the help of her mysterious partner Vlad.

Rogue Pictures is also developing the adaptation of the Devil’s Due supernatural war story The Lost Squad.

Following up on The Incredible Change-Bots toy concept art I posted yesterday, Devil’s Due sent out the official press release for the launch of Pop, their new merchandising arm that’ll be producing toys based not only on Jeffrey Brown’s awesome Transformers parody, but also journals, stickers and plush toys.

The complete press release and more art can be found after the jump …

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Devil’s Due dropped us some concept art from their upcoming toy line, which they’ll be announcing via press release very soon. One of the first toys they’re doing is a transformable Balls toy from Incredible Change-Bots. Jeffrey Brown designed it himself.

Click it for a larger image.