FanExpo took place in Canada late last month. I’ve never attended myself but I know a lot of folks who have and although it takes place not too long after San Diego Comic-Con and right between Baltimore Comic Con and Dragon*Con, seems to be a pretty popular show. That being said, Jenn, Emmy and Christine who make up The Dangerous Ladies had some interesting comments about DC’s marketing at that show via their Tumblr.

The post that sparked the thoughts on marketing was one titled “Didio & Me” where Jenn, a big DC fan, had this to say, “I had been at the DC table earlier and seen how sparse it was –– practically nothing. Just the big New 52 posters seen previously at SDCC, some white tables, the odd signing and freebies. Not even new freebies, mind, these were the same leftovers from SDCC 2009, things that actually said ‘coming in 2009, Batman and Robin!’ and stuff like that. Promotion-wise, the DC booth was a total bust. They had TV screens playing commercials for the Supernatural anime, for some reason, and the 52 commercial popped up on a cycle, but otherwise there was nothing.”
Bear in mind, this event took place on August 25, right before the relaunch and release of Justice League #1. The convention may not be a top priority for DC, especially just after SDCC, but freebies from 2009? Jenn and the others (who are the Bat-ladies above) actually spoke with Dan DiDio about this. “Last year, we had kind of ribbed Dan for the boring booth. He had promised us something really spectacular this year, so I teased him about the lackluster booth. Dan looked surprised — he hadn’t been in there yet, and didn’t know what was going on at the booth. So I told him, and expressed my surprise that DC wouldn’t capitalize on this weekend to really get people going for this new 52 thing. His response was that “Well, this is the last week of the old DCU. We’ll let it have its last hurrah before we start the new stuff next week.’” (more…)