Last Wednesday BOOM! Studios released the first issue of North Wind by David DiGilio and Alex Cal, both in comic shops and for free at MySpace Comic Books. Chip Mosher, marketing and sales director for BOOM!, answered some questions I had about the MySpace promotion.
JK: If you could, walk me through the events that led to North Wind being put up on MySpace. Did they contact you, or did you contact them?
Chip: Sam Humphries, the man that is behind MySpace Comic Books, is a long-time friend. Before I was at BOOM! and was just one of their published writers, I did the deal with Sam to put a preview of the first issue of my comic, Left on Mission, on MySpace last May. Since I came over to BOOM! full time, we had been talking about what we could do together in 2008 and then suddenly, we find ourselves discussing different ideas at the BOOM! holiday party and there was creator David DiGilio at the party, and we just looked at each other and viola, that was that.
North Wind is just a great book. DiGilio really took to comics like a duck to water. Alex Cal the artist is going to be a superstar. It’s just such a great book, I really wanted to do something for it that stood out. As for the rationale behind the simultaneous release, well, there is tons of data out there showing that sales increase when you offer a product online for free. CrossGen had great success with this back in the day with their “Comics on the Web” initiative. The Heroes HC that DC just put out is all available online for free. I just saw some estimates of something like 26,000 copies sold — and this is on a book that costs $29.99 and all the material is available for free! And then there’s the bootlegging that is so rampant these days, and still overall sales of comics have still increased.
So regardless, people want to own this stuff. They want to hold it in their hands. They want to read it the car. They want to turn the pages. The physical artifact has value.
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