AFI’s man in New York, Cesar “Masked Avenger” Zamora brings video coverage of the ins and outs of the Javits Center. Take a look and pay special close attention around the 1:23 mark for a sneak peek at the late 2009 DCUC Joker along with a shot of some sweet Deadshot action!

With this year’s NYCC coming the week before Toy Fair instead of a couple of week after many of the big names in toys have decided to unveil some surprises for ’09 early. Take a look at some of the highlights below, then go hit Action Figure Insider’s NYCC Galleries for everything shown on day one.

Hasbro rolls out its main focus for the next year with their 3.75″ Marvel Universe line: Fury Files. A mind-bogglingly deep line right out of the gate, the focus will be on the entire Marvel Unverse and not just the normal heavy hitters. There will be singles, 2-packs, 3-packs and boxed sets.  There will also be exclusives in the line.  Walmart will have some exclusives, including packs that have one ginat figure and one normal sized figure. Movie lines will also be in the 3.75″ scale.  For most movies there will be both a movie and a comic version line running side by side. And as an added bonus, Frank Cho has drawn all the package art for the first year- over 35 figures!

DC Direct also has a good showing, with a bunch of new reveals such as a new Deluxe figure from their incredibly successful World of Warcraft line, a smoking hot Adam Hughes designed Black Canary statue, a new Batman: Black & White statue, and some figures that tie-in with the upcoming “Blackest Night” event in Green Lantern.

And last but certainly not least, Mattel ups the ante with their DC showings, specifically the awesome Four Horsemen sculpted DC Universe Classics wave 8, which feaures among other favorites a Jack Kirby designed “Super Powers” Parademon! Another big hit was their new DC Minis line, which turns the Brave & the Bold designs into cute l’il buggers!

Lots more to come, Super fans, so keep checking back!