Mike Molcher is the PR guy for 2000AD, and an unsung hero of the Galaxy’s Greatest Comic – Well, partially unsung, as Steve Morris interviews him for The Beat and gets a little singing in:
Building word of mouth isn’t much use when it’s for a single weekly issue because by the time people have heard about it it’s already time for the next issue, but when you have an exciting ongoing storyline then you can really help spread the word. We do weekly press previews to bloggers and journalists; getting those all-important reviews means getting copies in the right people’s hands, something that I think we’re much better at doing now than we ever have been.
It’s worth repeating that 2000AD has been on a massive upswing in quality recently, something that I wouldn’t have known about had I not seen the PR about the title over the last year or so. Those who haven’t checked it out, the issue released this Wednesday digitally is a jumping-on point with all new stories.