Boom! Studios had a new look, it seems. Here’s VP of Publishing and Marketing Filip Sablik to explain:
Redesigning the logo struck us as the natural and strongest way to communicate the evolution of BOOM! to our retail partners, creators and fans. Just like the logo is a natural evolution and maturation of what BOOM! has been doing for the last seven years, our publishing plan for 2013 is a natural evolution of what we’ve been building since the company was founded. More prominent creators, bigger licenses, and more efforts to expand the marketplace…yup, we’re doing all of that, but this is about taking the conversation we’ve been having internally at the company and making it external. It’s letting everyone know, “Hey! Here’s what our philosophy is, here are our core beliefs, this is why we get up every morning ready to conquer the world. And if you believe the same things, come join us and help us build something amazing.
It’s part of what appears to be a rededication of the publisher towards new work and a variety of genres and audiences. Go read Sablik talking about what’s almost a reboot for the company, in a way.