So, what to make of the new Vertigo plans announced yesterday for OGNs for both Fairest and The Unwritten, in addition to their ongoing series? It was something that was both surprising – Neither series has seemed a success the size of Fables or Sandman, say – and unsurprising (Both Fables and Sandman have gone the “additional OGNs in parallel with the regular series” route before for the imprint) at once. It was, if nothing else, a sign of movement and life for the imprint in a week where the final issue of Hellblazer shipped and sounded something similar to a death knell – A really bad cough, perhaps, or an unfortunate operation – for many. I wonder whether it also was a sign of things to come. Given the relative lack of success of Vertigo’s single issues in the Direct Market, could the imprint move to a direct-to-OGN format overall and still succeed with its target audience…?

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