Having looked at the sales velocity of Marvel’s Marvel NOW! books, Todd Allen turns his attention to how well DC’s New 52 books are performing:
Looking past those two potential blockbusters, the failure of recent replacement books looms large. DC has shown the tendency to start cancelling titles as they fall under 18K in the Direct Market sales estimates. In February, they announced six cancellations in that sales area, including two titles from their previous wave of replacement titles. A third title from that replacement wave, Phantom Stranger, hovers just above the outer edges of the cancellation zone with 19.9K in estimated sales for January. It’s one thing to have titles fail after a year or two, but many of the replacement titles are crashing swiftly and end up being the ones replaced. There are “traditional” titles DC isn’t publishing right now that might fare better, like a solo title for Robin and a Superman/Batman team-up comic, but the Batman sub-line is pretty crowded as it is.
As of now, seventeen months into the New 52, only 33 titles from the original 52 launch books have not been announced as cancelled – And, as Allen notes, many of the replacement books have also come and gone. DC needs to work out how to make their bottom end work.