Todd Allen looks at the sales for the Marvel NOW! books so far from Marvel:
We’re still not seeing a Batman - level breakout hit or Justice League, for that matter. Avengers looks to be retaining a some readers, but seems like it might be joining All-New X-Men in the 70K-80K range, longer term. You can see the 50-60K sales band starting to form.
The best-selling non-relaunched title is Wolverine & The X-Men at 44.7K/43.9K. Hawkeye is next at 37K. Notice a big difference between the existing lineup and the relaunch? Wolverine & The X-Men was one of Marvel’s better sellers before the relaunch. I don’t know if that’s normal attrition or some people switched their money to new #1s. It’s something to keep an eye on.
That last point has been something I’ve noticed; has the launch of the Marvel NOW! books accidentally pushed previously best-selling titles to a second tier in terms of sales and reader interest? On the one hand, seeing Wolverine & The X-Men suddenly become a mid-list book for the publisher makes sense, considering it’s far past its launch and not included in the grand creative reshuffle, but on the other, it’s strange to see it apparently lose… “importance,” I guess, for want of a better word, within the line just because of that.