Today in comic book conspiracy theories: What if DC is actually trying to lose you as a reader?
Whenever one of these stories surface– and the wait is never too long these days– I think the same thing: “They have got to realize how bad all this looks, right?”
I can only surmise that they know exactly how bad all this looks; they just don’t think anyone’s looking. Not anyone they care about, anyway.
Trying to put myself in DC’s collective shoes, it seems to me that the type of fan who follows the creators and the business moves and the behind-the-scenes shenanigans is kind of a headache to keep around. That fan thinks he’s The Voice of the People and that DC works for him, when truth is only 15% of Americans who are online use Twitter; one in five adults in this country still aren’t online at all. At all. Why should we kiss that guy’s butt, they must think, when we could be going after the guy who doesn’t even know who wrote the book he just bought?
If nothing else, that theory – That DC is actually a hyper-organized machine trying to passive-aggressively push a particular demographic of its audience off a metaphorical cliff in either disgust or disbelief – makes a chance from the more common idea that DC is such a disorganized company that it can’t do anything right, I guess. Next up: “What if DC is putting something in your food to make you crave Batman comics even though you know intellectually that a guy who dresses up like a flying rodent isn’t as cool as that Wolverine cat?”