Over at ICv2, American Shonen Jump editor Andy Nakatani explains the thinking behind the title’s upcoming day-and-date digital release with the Japanese print edition:
Going back, when you think about it, when we were doing the print magazine here we were something like two years behind the Japanese edition, and I think the fans, the readers they always wanted something more current. Plus the whole impetus behind starting (the digital) Shonen Jump Alpha last year was to catch the readers up and get as close as we could and we have managed to get within a few weeks of Japan. So for this year the next logical step was to go simultaneous with publication in Japan… I would say that the main objectives are increasing circulation and increasing our subscriber base for it as well as creating a buzz for the whole product line. As far as forestalling scanlation by going “simultaneous” we are trying to provide an alternative for those people who do want it right away. The fastest that we can release the material is when it officially releases in Japan. We can’t go before that. That’s the best that we can do.
The immediacy does defeat one of the traditional reasons behind scanslations… I wonder if it will mean a drop in the number of scanslation readers for the material?