Death sells, it seems:
Marvel sold over $1.6 million retail worth of Amazing Spider-Man #700 to comic stores in December, the top dollar comic in recent memory. Sell-in of over 200,000 copies was supported by an extensive variant program, including numerous “exceed orders,” 1:200, and 1:700 variants, and at a $7.99 retail price, the dollars piled up fast. Extensive publicity about the storyline helped make this a major event book. The lead-in book, #699, appears to have unfilled demand; #698 sold more than #699 (both #698 and #699 have second printings already released).