Death sells, it seems:
Marvel sold over $1.6 million retail worth of Amazing Spider-Man #700 to comic stores in December, the top dollar comic in recent memory. Sell-in of over 200,000 copies was supported by an extensive variant program, including numerous “exceed orders,” 1:200, and 1:700 variants, and at a $7.99 retail price, the dollars piled up fast. Extensive publicity about the storyline helped make this a major event book. The lead-in book, #699, appears to have unfilled demand; #698 sold more than #699 (both #698 and #699 have second printings already released).
It’ll be interesting to see whether that interest continues into Superior Spider-Man; the first issue, at least, should be up there in sales, surely? It’d be disappointing if fans who picked up the “final” appearance of Peter Parker didn’t stick around to see what happened next, after all…
January 15th, 2013 at 9:18 am
There will certainly be some drop off for Superior Spider-Man, I mean, the people who lined up for the Death of Superman didn’t come back for the resurrection.
January 15th, 2013 at 4:13 pm
I hear about a 1:700 variant for amazing spiderman 700, but havent seen it anywhere. I get that the 1 in 200 was the Ditko cover, what is the 1 in 700?