Marvel will launch a series of interstitials [to air during the return of Ultimate Spider-Man on Disney XD next month] titled, Marvel Comics Close-Up. The series of shorts are designed to encourage kids to read, by offering viewers an insider peek at 10 different comics. Some of the titles to be featured will include Ultimate Spider-Man #7, Invincible Iron Man #7, Hulk #3, Thor #364 and Marvel Adventures Spider-Man #16.
The shorts will be hosted by Marvel CCO Joe Quesada and Disney star Riley Snyder, and be backed up by free digital comics to download on the Disney XD website. This sounds like a pretty great way to bridge the gap between cartoons and comics for kids, to be honest; I can only hope it’s ridiculously successful – and also that this promotion introduces lots and lots of kids to the idea that Thor turns into a frog (That’s what happens in Thor #364, in case you were wondering).
Ultimate Spider-Man returns to Disney XD on January 21.