Well, that didn’t last long. A couple of days after announcing that it wouldn’t be reprinting Saga #7, nor any other single issue that it believed had been under-ordered by retailers originally, Image Comics announces a reprint of Saga #7:
Image has reversed its no-reprint decision on Saga #7 and will be offering the second printing at promotional discounts to encourage bigger orders, Image publisher Eric Stephenson announced today. Retailers ordering over 25 copies of the second printing will receive an 80% discount, and orders under that quantity will receive the normal max discount on Image titles. Stephenson also said that if Saga #8, which has already passed the Final Order Cut-off Date, also sells out, it will also be reprinted.
If this sounds like a complete reversal based upon the reaction of retailers to the initial announcement… Well, it is:
He apologized for the tone of the original announcement that reprints would be curtailed. “For those of you who found the tone of that newsletter condescending or abrasive–you have my apologies. In communicating my frustrations to Jen, that inadvertently got passed down to you, and that shouldn’t have been the case.” He also apologized for the lack of notice on the new policy. “We also should have given you more of a heads up on how we were handling this, so that you weren’t completely blindsided by a sudden change in policy and again, that’s on me,” Stephenson said.