So, when DC Entertainment suddenly broke that promise right before Thanksgiving, I was fairly appalled. Not only because they didn’t have the common decency to tell us to our faces, not only because it directly no-fooling broke a promise they made to our faces just a year before, but mostly because it doesn’t make a tremendous amount of business sense to give a weaker segment a clear market advantage over your primary economic engine. It just doesn’t make sense if there’s not momentum in that direction, and the publishers are telling us that there isn’t.
Ultimately it shows the retail community that, all of their pretty words to the contrary, DC Entertainment really doesn’t care about any of our businesses. DC Comics, under Paul Levitz, always and unflinchingly had our backs, but that left us 38 months ago when Paul was removed from the company.
In that time, DCE has abandoned most of the policies that made it a great publisher in the first place — walking away from creators (like Alan Moore’s wishes on “Before Watchmen”), from imprints (the slow Warner’s strangulation of Vertigo appears to have finally chased out Karen Berger), and now from the Direct Market.
Newsarama Blogs Home > Article: “DC Entertainment Really Doesn’t Care About Any of Our Business”
Friday, May 24