Thanks to a new trademark filed November 7th by Hasbro at the United States Patent & Trademark Office we know that there maybe an attempt to bring back the “Rom: The Spaceknight” toyline.
In many ways, a revival of Rom would cement Hasbro’s move from purely a toy company to a transmedia IP machine; after all, the Rom toy flopped dramatically upon release in the late 1970s, but the character lived a surprisingly successful life as a comic book character thanks to Bill Mantlo and Sal Buscema (and later, Steve Ditko)’s Marvel Comic. That book lasted 75 issues, and added the “Spaceknight” mythology to the Marvel Universe which is still being used today (Jim Starlin’s Spaceknights mini is being reprinted as we speak).
This isn’t the first time that Hasbro has tried to revive Rom; in addition to the November 7 filing (There’s also a filing from a day earlier, also by Hasbro), it looks like there were multiple filings made by the company regarding the character in 2008 that went nowhere. As someone who adored the old Marvel series, I can only hope that things go differently this time around.