Marvel steps up to the plate to promote Marvel NOW!, as per the press release that just landed in my inbox:
Turn up those dials because Marvel NOW! is hitting the airwaves as Marvel Entertainment is pleased to announce nationwide radio advertising in support of the blockbuster new launches hitting throughout this year and next! Exciting new radio spots for Uncanny Avengers, Deadpool, Fantastic Four, All-New X-Men, Indestructible Hulk, Thor: God of Thunder, Captain America and more will be featured nationwide during top programs including “Fox Sports”, “Jim Rome,” “Nikki Sixx”, “Petros & Money” & “Opie & Anthony”.
Ah, radio. The most obvious choice of medium in which to promote the primarily visual appeal of comic books.
Considering that Disney owns multiple television outlets, I’m somewhat surprised we’re not seeing some TV ads for the line (but fully expect product placement in Once Upon a Time and other ABC shows sooner rather than later); still, this is better than nothing. I wonder what the ads will sound like – and whether they’ll learn from the experience of DC with its New 52 radio spots last year?