Here’s Dallas Middaugh talking about book sales:
Position six was held by DK’s Marvel Avengers: The Ultimate Guide. While not itself a graphic novel, the book features information about Marvel’s most popular heroes along with art from the comics in which the Avengers appear. Curiously, none of those comics have ever shown up in the monthly top 20 list on BookScan, despite the film’s massive success. (Yes, I pointed that out last time, and no, I’m not going to stop pointing it out until the situation changes. To be unable to sell Avengers graphic novels to casual readers in 2012 is an indication of deep-rooted problems at the “House of Ideas.”)
That’s from ICv2′s look at Bookscan’s list of the top 20 selling comics in the mainstream bookstore market. I’ve gone on about Marvel’s absence from these charts before, but Dallas is spot on here. Considering just how insanely successful the Avengers movie was this year, it’s really, really odd that there isn’t even one Marvel book in the bookstore Top 20. Is it a distribution problem? A promotion problem? Why is Marvel failing in bookstores?