Next up is Mark Waid and Leinil Yu’s Indestructible Hulk, a logo that just makes me wanna barf so hard you guys. First off, where in the hell are the Marvel designers getting their fonts from? These are the weirdest typefaces I have ever seen. Why is the x-height on the “HULK” font so high? Why is it this tall, kind of bold condensed font and not something more squat and muscly and tough? This is the most generic thing I have ever seen. It looks like it was put together by someone who had never really heard of the Hulk and they just ran it through whatever that rocky surface/dirty leather Photoshop effect and were like, “Okay, whatever.” And then, two days later, went back and slapped that “#1” on there, too because the greens don’t match at all. Like, I just … I … what the hell am I even looking at? This is a character that was the runaway star of the summer’s biggest movie and this is what you’re going out there to attract new readers with? Guh. I’m just … I can’t go on, I’ll go on.
It has to be said: Considering that Joe Quesada has talked about Marvel NOW! meaning that the publisher is “going to start to look at our covers with an eye towards strong design and commerciality above all else,” the logos and graphic design that we’ve seen from the books so far really has been pretty disappointing. Remember when Rian Hughes was designing logos for Marvel? Those were the days.