Mark Waid gives good interview over at Paste Magazine:
The grimness [of superhero comics today] is just absurd. It’s “how do we out-grim each other, how do we out-violence each other”. Don’t get me wrong. I’m not offended because I want comics to be like they were when I was a kid. I don’t care. I don’t want comics to be like they were when I was a kid because I still have my comics. If I need that I’ll go look at those. What I need is for comics to not cheapen out and just do what they think a bunch of bloodthirsty 15 year old fans want. Stop trying to gross us out with blood and violence. It’s just cheap. It’s bad storytelling. I’m not offended on a moral or ethical level, I’m just offended on a creativity level. There are other ways to create tension and drama than to have somebody stabbed through the back with a sword.
He also talks about giving the Hulk a sense of hope in his new Indestructible Hulk series. Genuinely, I cannot wait for that.