This may sound like trolling, but it’s meant as a genuine question: What is wrong with Marvel’s collected editions program?
To be more specific, why don’t Marvel’s collected editions seem to reflect the publisher’s leading position in the single issue Direct Market? Look at July’s top 10 graphic novels and collected editions, released from Diamond today: There’s not one Marvel book in the bunch (There are, however, five DC, two Image, two IDW and one Dark Horse). The same was true in June and April, with the only Marvel book to make an appearance in May’s list being the creator-owned Kick-Ass 2. You need to go back to February to see Marvel take more than one spot on the graphic novel/collected edition top 10 with Fantastic Four Season One and Uncanny X-Force Vol. 2 making appearances (March had the OGN X-Men Season One as Marvel’s sole top 10 book).
It’s not as if Marvel doesn’t put out a lot of collected editions (and the occasional OGN) – I count 47 in the solicitations for July alone – so what’s going on here? Is there some order incentive on everyone else’s books that isn’t present for Marvel’s? Is it that there’s less demand, because people have bought the singles or just aren’t interested? I know that the book audience isn’t the same as the single issue audience, but the discrepancy is so big when it comes to Marvel’s lack of presence in the top 10 that it makes me wonder if there’s something else going on that I’m not seeing.