Did The Avengers finally disprove the traditional belief that comic book movies not actually moving the needle on comic book sales…? According to Tom Brevoort, yes:
It did happen with AVENGERS, big time. The sales of, for example, the INFINITY GAUNTLET collection went through the roof as people came out of the theaters interested in finding out more about that guy at the end of the film. Just because you don’t see the result from your limited vantage point doesn’t mean that it’s not there.
It strikes me that Watchmen was said to benefit from its movie, too; I wonder if the secret is to have one, core tie-in book for movie audiences to go to before/after the movie, as opposed to multiple books to fit a variety of tastes? Is flooding the market with, say, Thor or Captain America collections ultimately giving people too much choice, so they end up walking away…?