Excited about The Dark Knight Rises? You’re not the only one:
Several days before it debuts, ”The Dark Knight Rises” is generating more audience excitement than the three-highest grossing movies of the last 12 months.
Pre-release research shows director Christopher Nolan’s final Batman movie is exceeding mega-hits “The Avengers,” “The Hunger Games” and the final “Harry Potter” film in the critical “first choice” category that studios use to gauge moviegoers’ interest in their upcoming releases.As a result, “The Dark Knight Rises” is expected to generate more than $180 million in ticket sales this weekend, according to people who have seen the data but are not authorized to speak publicly. It even has a chance, these people said, of beating the $207-million opening weekend record set by “The Avengers” in May.
What is likely to keep Avengers on top is that it was a 3D movie and could charge higher prices for tickets than the non-3D DKR. So, even if DKR sells more tickets, it could still make less money overall. In a strange way, that could be a best case scenario for any conflict between the two movies: Everyone could win.
Only two days now…