Excited about The Dark Knight Rises? You’re not the only one:
Several days before it debuts, ”The Dark Knight Rises” is generating more audience excitement than the three-highest grossing movies of the last 12 months.
Pre-release research shows director Christopher Nolan’s final Batman movie is exceeding mega-hits “The Avengers,” “The Hunger Games” and the final “Harry Potter” film in the critical “first choice” category that studios use to gauge moviegoers’ interest in their upcoming releases.As a result, “The Dark Knight Rises” is expected to generate more than $180 million in ticket sales this weekend, according to people who have seen the data but are not authorized to speak publicly. It even has a chance, these people said, of beating the $207-million opening weekend record set by “The Avengers” in May.
What is likely to keep Avengers on top is that it was a 3D movie and could charge higher prices for tickets than the non-3D DKR. So, even if DKR sells more tickets, it could still make less money overall. In a strange way, that could be a best case scenario for any conflict between the two movies: Everyone could win.
Only two days now…
July 18th, 2012 at 10:24 am
Not everyone, seriously. Two hours, 45 minutes of tediously ‘realistic’ Batman? I don’t think so.
July 18th, 2012 at 1:40 pm
The 3D surcharge was only one aspect of the Avengers success but one has to look at the international interest as well. Avengers was your typical fun roller coaster ride, popcorn movie that plays quite well internationally. DKR is more cerebral and quite a lengthy film, and those types of movies are more difficult to market to China and India.
When english isn’t your first language, explosions make up for any translation problems.
July 18th, 2012 at 1:52 pm
Forgot to add, DKR appears as if it will be a very polarising movie amongst comic and comic film fans possibly inspiring endless debate. Something Snyder’s Watchmen should have done but ultimately didn’t. I still like Watchmen, though and can’t wait for DKR.
Two hours and forty-five minutes is nothing compared to those over-bloated DVD/BluRay versions of the Lord of the Rings movies.