Sony Pictures’ superhero reboot The Amazing Spider-Man opened with $35M Tuesday. (Of that $35M, IMAX took in $4 million.) It easily set a new domestic record for a Tuesday opening – helped by its 3D premium pricing – and is ahead of the original 2D Transformers ($27.8M) that debuted on Tuesday July 3rd, 2007. ”That is one huge number,” a Sony exec gushed to me last night. “Unbelievable start to what should be a very exciting 6 days.”
The reviews have been mostly positive, and Cinemascore reports suggest that the word-of-mouth about the movie is very good. Is the movie going to upend low expectations and become a smash to rival The Avengers…?
July 6th, 2012 at 6:35 am
Not owning a TV, I actually forgot this movie even existed. Might watch it on DVD. Given how bad Sony mucked up the franchise, i’ll spend $1 and Redbox it in the fall vs spending $25-30 in theatres.
July 10th, 2012 at 4:22 pm
It should be noted that not all that many movies have opened on Tuesdays. Sure, it’s a record of sorts. But honestly, while the movie’s doing well this isn’t nearly as big a deal as the press release would have you believe