Sony Pictures’ superhero reboot The Amazing Spider-Man opened with $35M Tuesday. (Of that $35M, IMAX took in $4 million.) It easily set a new domestic record for a Tuesday opening – helped by its 3D premium pricing – and is ahead of the original 2D Transformers ($27.8M) that debuted on Tuesday July 3rd, 2007. ”That is one huge number,” a Sony exec gushed to me last night. “Unbelievable start to what should be a very exciting 6 days.”
The reviews have been mostly positive, and Cinemascore reports suggest that the word-of-mouth about the movie is very good. Is the movie going to upend low expectations and become a smash to rival The Avengers…?