Well, 2012 is the year of the Mayan apocalypse and we reach the omega axis of Terence McKenna’s Timewave Zero graph so on the off-chance the world is about to undergo a radical and unprecedented shift in consciousness and/or translation into higher dimensional space, we’re here to help kick it off. So I suppose this is what might have once been described as a Happening. If anything, it’s going to be more like one of those life-changing, paradigm-shifting weekends where everyone goes mad and sees flying saucers.
The September event has already sold out of its cheapest tickets, according to the Hero Complex report, leaving just the $699-1,099 packages available for those who want to attend the “one-off, unique event which will never be repeated,” as Morrison puts it. If you look at it as “Well, the world as we know it might end in December,” then the “will never be repeated” part takes on a particular finality that makes that price tag look more than worth it.