Here’s some fun with math, courtesy of ICv2:
Diamond reported graphic novel sales down 5.7% in March, and a 12.6% gain in April. Those percentage changes are based on the wholesale value of Diamond’s shipments to comic stores for those months. But the retail value of the Top 300 graphic novels, calculated based on our estimates of the quantities sold in those two months tells a different story, with graphic novel sales up 24.4% in March and 27.0% in April. That’s around a 30% difference in the March rate of change, and over a 14% difference in April.
The difference, apparently, comes from distributor sales appearing down due to liquidated stock even though customer sell-through was actually up. Confusing, perhaps, but as the site puts it, the bottom line is that “graphic novel sales in comic stores are even better than the 9.5% year over year increase they showed for the first four months of 2012.” Did we somehow back into the beginning of another boom, and if so, how…?