For the last week or so, I’ve been thinking about the lack of commentary on message boards, Twitter, etc. about Marvel’s AR app since the release of Avengers vs. X-Men #1. For all the hype, I found myself wondering if the bloom had fallen from the rose so early, and most fans weren’t bothered one way or another about the extra content… and then, thankfully, David Gabriel and Peter Phillips, both SVPs at Marvel (in sales and digital media, respectively), show up to tell me I’m wrong:
Peter Phillips: [The reaction has] been fantastic! People are clamoring for more. We are receiving great feedback not only from consumer response in downloads but through customer service, media outlets and conventions. Marvel had an overwhelming positive response last month at C2E2.
David Gabriel: The program has proven so successful, that we looking to integrate AR into collected edition, as well as other comics. AR content will definitely be used in the upcoming AvX collection available in November. The collection will contain all original AR applications along with new content created exclusively for the hardcover.
So now we know. I admit that I find myself a fan of AR in theory, but not so much in execution, so far. But what about you, dear readers? Is it something you’re enjoying, or are you wishing that you could see that AR logo disappear from the rest of the series?