Considering that Marvel currently has (a) a record-breaking movie that everyone is talking about, and (b) wrested control of the Diamond chart back handily, thanks to an event that is going gangbusters, it’s got to feel weird over at DC right now to lose the magic that they’ve seemingly had since the September relaunch, right…? Especially when you see Marc-Oliver Frisch lay it all out like this, over at the Beat:
Sales of the average DC Universe title are at 32,897 units in March, which is well within the spectrum of the last few years, as the average-sales charts at the end of the column show. Likewise, DC’s total unit and total dollar sales are firmly back in familiar territory. Of the individual “New 52″ titles, 18 sold fewer than 20,000 units in March, up from 14 in February. Also notably in this context, the overall DC Universe imprint had 32 titles below the 20K mark in March 2012, which is three more than it did in March 2011 and more than twice the number from March 2010.
Even discounting the lower-selling licensed adaptations, which were published by WildStorm prior to 2011, it’s still 15 DC Universe titles below 20,000 in March 2010, versus 22 in March 2011, versus 29 in March 2012. So while the top-selling series remain relatively stable overall, there is a considerably bigger drop-off the farther down the chart you go.
Go and read all of Frisch’s column for more detail on the winners and losers at DC right now (and, as ever, to get depressed about Vertigo).