Quick! Digital comics: Attempt by an industry to stay contemporary with new technology and reach a new (and lapsed) readership or attempt to destroy the direct market, printing industry and everything you hold dear? Don’t ask retailer Jerry Ringi of Virginia’s Amazing Fantasy Comics if you’re hoping for the former outlook:
Look at the history since the 90′s and it’s so obvious that publishers want it all and they do not want the Direct Market to exist and make any money at all. History inserts by Marvel telling our customers that comic shops are dark and dangerous to kids and also dirty and you have to watch out for that retailer. With a subscription you get free issues from them but they berated us for giving pull customers at our shops a discount. Charging us at every turn for promotional items to help sell their product. They even make money from Free Comic Book Day.
This made me curious: Do publishers actually make money on FCBD product? I know that retailers have to pay for the comics, but I always thought that that was, essentially, sharing the cost of the promotion with publishers as opposed to actually turning the whole thing into a profit generator. Admittedly, the rest of Ringi’s rant leads me to disbelieve this particular notion, but still: Can anyone shine a light on this matter?