It’s apparently all about the mainstream publicity these days; not only are Marvel promising media coverage for the upcoming wedding in Astonishing X-Men and “when universes collide” crossover in Spider-Men, but DC is now talking about the TV ads it’ll have to support Before Watchmen, New-52-style:
Given the fact that Watchmen has been a strong perennial seller in bookstores for years, and has a sterling literary reputation—it was the only graphic novel on Time Magazine’s list of the “Top 100 Novels”—it has been read by a huge number of people who don’t regularly read comics. TV ads appear to be among the best possible ways of reaching those potential customers and informing them about the Before Watchmen books.
Call me cynical, but it strikes me that targeting the non-comic-reading audience and saying “There’s now more Watchmen!” isn’t something you should do for the original publication, but the subsequent collections – Isn’t that format the one more likely to appeal to an audience that doesn’t have experience paying $3.99 for one small chapter of the story…?
April 16th, 2012 at 10:58 am
Please tell us what happened this wekend so we can make it happen again… a weekend without your posts on this site was a wonderful thing…. — the other commenters here are as stupid or ignorant as you seem to be every damn day.
April 16th, 2012 at 2:15 pm
Too bad DC can’t seem to understand why Watchmen was “the only graphic novel on Time Magazine’s “Top 100 Novels”", as that understanding would no doubt have killed this project long before it ever got to this stage.
April 17th, 2012 at 12:13 am
Given the fact that Watchmen has been a strong perennial seller in bookstores for years, and has a sterling literary reputation
April 17th, 2012 at 7:37 am
This is your complaint? Doint you have an old episode of a show no one watched in the first place to go review ?
April 17th, 2012 at 3:27 pm
Anytime a project gets mainstream publicity [TV, radio, print] it’s a good thing. My colleagues discussed advertising to larger markets over twenty years ago. It’s long overdue.