Reading this overview of recent interviews promoting Before Watchmen at ICv2, a thought occurred to me: Is this second wave of PR aimed specifically at the people who reacted to badly to the announcement of the line in the first place? Seeing Darwyn Cooke talk about how he had to be added “kicking and screaming” onto the books, or that he’d turned down Dan Didio when first asked until he found himself coming up with an idea that was worth the original story almost a year later feels like a far more humble, far more “We get it! This seems like a bad idea!” approach to PR than some of the first interviews and stories that were done when the project was officially announced, especially some of J. Michael Straczynski’s comments.
If this is a purposeful redirectioning of the PR, I’m curious to see if it’ll work; given how hilariously brittle the comics internet can be, I can see these interviews being fodder for “SEE THESE HACKS KNEW IT WAS A BAD IDEA DEEP DOWN” as much as “They’re not just doing it for the money but had concerns about the necessity themselves.”
(Me, I’m still going to pick up the Cooke books and probably ignore the others…)