So, you have a line of collectible toys, statues, and DC-branded bits like power rings and pins, and you want to sell them directly. Moving from one of the words in that sentence to the other isn’t a huge, drastic name change, but the fact that DC Entertainment is going to actually move into “Direct” sales is.
DC announced the name change of their toy line today via a post on The Source blog, but the bigger part of the announcement is the opening of a webstore that will hold all of the DC Collectibles products. Found at DCComics.com/Collectibles, the site currently merely acts as a portal to the existing WB Store, “WBShop.com”. Some products are currently unavailable online, and instead only have links to “Comicshoplocator.com” which helps fans find the product at their local store. When the full online store launches in May 2012, all products will be available directly there, without any external linkage needed.
Will retailers get upset over this “step” into the direct market? Well, it’s really just a lateral motion, and a way to try to leverage more direct dccomics.com visits, so probably not much to speak of. Regardless, your DC Direct branded figures just became more… Collectible.
April 11th, 2012 at 10:24 am
“DC Collectibles”…..Much preferred to DC Disposables.
Sorry, Just the first thing I thought when I saw this name change.
April 11th, 2012 at 2:45 pm
I am a VERY loyal DC Direct collector and I have been wanting an Emperor Aquaman figure for awhile, but I am disappointed by this obvious repaint of the Brightest Day figure. Seeing as how he is a part of a box set with figures I already own, it is going to be a tough sell to get me part with $60 or so. I would be all over it, if they merely sculpted a new head for him. One with comic accurate hair and facial scar. That said, I am optimistic that this is just a preliminary photo and the actual figure will be different, as they have done so many times in the past.
April 11th, 2012 at 2:51 pm
should be interesting to see how this thing works espically if it leads to finaly the long talked about dr. fate helment prop seeing the light of day though wonder what comic shops will fill with dc going online mostly
April 11th, 2012 at 5:39 pm
I could not be more excited by this. I hate telling my LCS to order a whole set of figures, when I want only three of the four figures that come in it. However, if he prices are the same, I’ll probably still order from my LCS – gotta support them first.