Just how big a deal is Astonishing X-Men #51 expected to be? Well, this unusual indicator appeared in Marvel’s most recent shipping update to retailers:
ASTONISHING X-MEN #51 will have everyone inside and outside of the industry talking. Marvel has secured mainstream coverage both on-air and in print, for something that has never been seen inside the pages of a Marvel comic. Not only that, but some retailers are already saving the date and are hosting special wedding events in their stores. Retailers who exceed 300% of their orders of ASTONISHING X-MEN #49 with their orders by FOC for ASTONISHING X-MEN #51 can order as many copies as they wish of the ASTONISHING X-MEN 51 CREATE YOUR OWN WEDDING VARIANT. Note: details on this variant will be revealed in the coming weeks and is NOT similar to the customized Comic Shop Variants, most recently offered on Spider-Men #1.
Special wedding events in their stores? Clearly, Marvel is going to be playing these particular nuptials for all their potential PR possibilities. It’ll be interesting to see how a “Create Your Own Wedding Variant” compares in popularity to the more traditionally masculine “Have Spider-Man carry you through the air” or “Destroy your comic store” variants, too…
April 6th, 2012 at 8:16 am
Hm, starting to sound like there will be something more than merely Northstar getting hitched.
April 6th, 2012 at 9:55 am
I was hoping it was an announcement stating that all books will be $2.99 starting immediately. Am I wrong in thinking this will be the big reveal????
April 6th, 2012 at 1:10 pm
I’m guessing we’ll be treated to a couple pages of the honeymoon festivities.
April 6th, 2012 at 3:38 pm
“Something That Has Never Been Seen Inside The Pages of A Marvel Comic”
a good story, well told?
April 7th, 2012 at 5:08 am
hardcore gay sex. with an all-ages rating to be “PC”
April 7th, 2012 at 6:59 am
A question for Questionhater: why don’t YOU just go away?
April 7th, 2012 at 8:23 am
Looks like Marvel’s counting on that Archie gay wedding bump for the issue, but might be sadly mistaken.
April 7th, 2012 at 10:13 am
Marvel – The House of Everyone Else’s Ideas!
April 7th, 2012 at 3:20 pm
Graeme, you really should just pack it in and give up.
April 7th, 2012 at 7:31 pm
You know Marvel had Archie comics mapped out decades before they ever started.
April 7th, 2012 at 9:22 pm
Seriously –I want to add my voice to those that want to have Graeme fired or removed.
April 7th, 2012 at 9:49 pm
Never seen inside the pages of a Marvel Comic, but bound to be seen first in the pages of USA Today the day before.
April 8th, 2012 at 6:29 pm
Uhmm, why so much hate for Graeme???
April 9th, 2012 at 4:52 am
Robert, why do you want someone to lose his job? Why not read somehing else instead?
What’s your job by the way?
April 9th, 2012 at 12:51 pm
The Graeme hate is startling. Just ridiculous.
April 10th, 2012 at 6:06 am
Why all the Graeme hate? He’s doing nothing wrong here…just posting on the blog. I don’t see him doing anything wrong at all.