One exchange in particular stands out from Vaneta’s recent conversation with DC’s John Rood and Bob Wayne:
Nrama: That’s interesting that you’re still printing Justice League #1. With a seventh printing, what does that mean? How many Justice League #1 issues are you selling overall, and can you include digital in that number to give us an idea of how many people have read this issue?
Rood: I know it’s at 400,000.
Nrama: That’s bigger than the numbers we’ve seen from Diamond. That includes digital, right?
Wayne: Yes, but it’s because it’s going through so many printings. That number is where we are across all of our platforms.
Who is buying all of these Justice Leagues? Seven printings and over 400,000 copies? That’s just insane for a book that’s only six months old. I wonder if this book will end up defining the size of the monthly comic audience, or if there are too many completists who must have every printing to screw up any such attempts…