One exchange in particular stands out from Vaneta’s recent conversation with DC’s John Rood and Bob Wayne:
Nrama: That’s interesting that you’re still printing Justice League #1. With a seventh printing, what does that mean? How many Justice League #1 issues are you selling overall, and can you include digital in that number to give us an idea of how many people have read this issue?
Rood: I know it’s at 400,000.
Nrama: That’s bigger than the numbers we’ve seen from Diamond. That includes digital, right?
Wayne: Yes, but it’s because it’s going through so many printings. That number is where we are across all of our platforms.
Who is buying all of these Justice Leagues? Seven printings and over 400,000 copies? That’s just insane for a book that’s only six months old. I wonder if this book will end up defining the size of the monthly comic audience, or if there are too many completists who must have every printing to screw up any such attempts…
March 13th, 2012 at 10:28 am
For me personally, I like when there are reprints after a sell-out if it is a book that I am not normally buying. If the book continues to get buzz and praise, I am inclined to pick up a few back issues all at one to see what’s up.
As a new book launch for a high profile property, I think there were people out there who had interest but no overwhelming desire to buy it on the first go round. However, given the continued chatter about it they might be inclined to now pick it up to see what all the fuss is about.
March 13th, 2012 at 10:58 am
How many issues are there of #2 then?
March 13th, 2012 at 9:46 pm
Told ya.
March 14th, 2012 at 7:38 am
The digital copies can’t be selling THAT well. Everytime I open the app, there are copies there, waiting to be bought.