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Kiss Kiss Bang Bang and Route 666 “Shelved” at Marvel

March 7th, 2012
Author Graeme McMillan

A quiet confirmation for a fact that many have suspected for awhile: Tom Brevoort addresses the fate of Marvel’s CrossGen revival over at his Formspring, noting that “ROUTE 666 and KISS KISS have been shelved for the time being.”

The two titles, announced at last year’s Fan Expo Canada, had originally been due to launch in December 2011 and February 2012 respectively, but were said to be moved to later in 2012 last November. The “shelving” of the titles should come as little surprise; despite the high quality of books like Ruse and Mystic (The latter of which was possibly my favorite Marvel book of last year, next to Daredevil), the line didn’t fare well in the direct market with the final issue released, Mystic #4, only selling an estimated 6,000 copies in the US.

10 Responses to “Kiss Kiss Bang Bang and Route 666 “Shelved” at Marvel”
  1. Kyle Garret Says:

    Obviously, a smart move on Marvel’s part, and not entirely surprising.

    It’s a vicious cycle, really. It’s going to take more than four or six issues for a non-superhero book to catch on, but during that time the books will probably lose money.

    Actually, a pretty good reason why other genres crop up in indie books more often — the bottom line’s not so high.

  2. davesnothereman Says:

    6000. wow. using the same amount that was spent strictly on distribution, i bet you could sell more door-to-door in a month.

  3. davesnothereman Says:

    remember, there are more than 300000000 people just in usa. they sold 6000.

  4. Dave Phelps Says:

    I’d rather have the unpublished final issues of the original series myself… Ah well.

  5. davesnothereman Says:

    how many stores compromise the direct market? anyone know?

  6. davesnothereman Says:

    I’d bet their are some pricey old comics that have more than 6000 copies extant.

  7. Steve Maser Says:

    I wish they could try an Ultraverse revival sometime. But apparently, that will never, ever happen…

  8. Ultra8 Says:

    I’m honestly surprised Marvel didn’t rerelease the tpb of the older series to go along with the new series, just to take advantage of the nostalgia.

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  10. Hang Cardena Says:

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