How big will Marvel’s Avengers vs. X-Men advertising blitz be? According to SVP Sales David Gabriel, pretty damn big:
This is the biggest marketing investment that we’ve ever put into a series or an event. You’ll see that online, through social media, and there’s going to be a radio and television component as well… [The Sales Department is] actually treating every issue as an event, because there’s a different fight going on in every issue, and I’m told that they are pushing every single issue through all twelve issues. The story itself has three acts, and each of those acts has a natural marketing hook to it, so they’re pushing those as well.
According to Gabriel, Marvel’s sister Disney subsidiaries ABC and Disney XD are two of the television networks being considered for advertising. The idea of different advertisements for each of the twelve biweekly issues seems particularly impressive, if it ends up happening. Here’s hoping it all pays off for everyone involved.