How big will Marvel’s Avengers vs. X-Men advertising blitz be? According to SVP Sales David Gabriel, pretty damn big:
This is the biggest marketing investment that we’ve ever put into a series or an event. You’ll see that online, through social media, and there’s going to be a radio and television component as well… [The Sales Department is] actually treating every issue as an event, because there’s a different fight going on in every issue, and I’m told that they are pushing every single issue through all twelve issues. The story itself has three acts, and each of those acts has a natural marketing hook to it, so they’re pushing those as well.
According to Gabriel, Marvel’s sister Disney subsidiaries ABC and Disney XD are two of the television networks being considered for advertising. The idea of different advertisements for each of the twelve biweekly issues seems particularly impressive, if it ends up happening. Here’s hoping it all pays off for everyone involved.
February 19th, 2012 at 11:41 am
Better late than never. My colleagues and I thought Marvel and DC should have done this 30 years ago. Am I dating myself when I recall the G.I. Joe comic being advertised during the cartoon? Yeah, I think I am…
February 27th, 2012 at 10:41 am
Can’t wait to see the Marvel advertisements. I’m wondering if Marvel as a whole has a future though, advertising or no advertising – they’ve done all of the well known superheroes and now they’re onto ones hardly anyone has heard of! It’s hard to create new superheroes now because comics are not the popular item they used to be…