Somehow I missed the most important part of the announcement of Diamond Digital, the digital comic arm of Diamond Distributors (in partnership with iVerse) that’ll launch in July: That day-and-date releases will be available for $1.99. This feels like one of the missing steps that will allow everyone to gauge the health and potential of the digital market, although I wonder how much it’ll be undercut by the publishers who aren’t taking part in the program (Pretty much the bigger names in the direct market, with the exception of IDW who are participating: Marvel, DC, Dark Horse, Image, Boom Studios and Dynamite Entertainment, most of whom have exclusive digital deals with ComiXology). There’s actually a wealth of information about the DD initiative in the comments section of this post at the Beat, where iVerse’s Michael Murphey shows up repeatedly to answer questions about the program, including issues of pricing, format and why DD is better for retailers than other digital formats. Go read.

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