It’s not just DC Comics that’s getting a new lick of logo paint for 2012, it seems; now Oni Press has redesigned its logo, as revealed in Publishers’ Weekly. According to editor James Lucas Jones, the change comes as a result of the publisher’s own evolution:
We’re not the same company we were in 1997, and Art Director Keith Wood has continually raised the bar in terms of our books’ design and packaging. It was time to let him loose on the company’s core iconography. Throughout 2011, Keith worked with Cory Casoni (Director of Sales & Marketing), Joe Nozemack (Publisher), and myself to narrow down the pool of potential designs and refine his initial concepts into the modern, versatile, and downright awesome logo that will soon adorn all of our new comics.
I have to say, I really like the new logo; I’ve been a fan of Wood’s design work for awhile anyway, but I think this logo manages to retain enough of the original Dave Gibbons’ design while seeming more contemporary and, well, stylish. Here’s how it’ll look on covers:
The logo debuts with the first issue of The Secret History of DB Cooper, in March.
January 26th, 2012 at 11:47 am
Hilarious logo!
January 26th, 2012 at 4:07 pm
Waaaaay too busy.
January 26th, 2012 at 4:10 pm
Ha! Now that’s how it’s done. A simple vector logo that I can see on a comic book cover. The triangle at the bottom was a nice touch as it makes the whole thing look like a speech bubble, or box in this case.
January 26th, 2012 at 4:13 pm
this doesn’t look like a comic book logo! I much rather like the DC logo than this
January 26th, 2012 at 4:26 pm
I thought Zuda got shut down.
January 26th, 2012 at 8:15 pm
way too much going on. u cant tell what that drawing is supposed to be. and do you really need to have the words ONI PRESS on the logo twice? obviously there is an oni website, no need to write it on the logo. at least they didnt try to cram a phone number on there i guess.
January 28th, 2012 at 1:01 am
It certainly looks good on the cover. If I could change just one thing, I’d make the letters in “ONI” thicker. At a smaller size, they’d better more legible that way.
January 28th, 2012 at 1:51 am
Looks slick and stylish. The word “Oni” is NOT twice on each logo. Check the examples they give: the middle bar is replaced by information about the issue (price, number). I think it looks very good
January 28th, 2012 at 4:42 pm
Too much! It sucks!