The good: Marvel is now offering digital versions of their collected editions through ComiXology. The bad: Pricing on the collections is all over the place, ranging from $6.99 for the 105 pages of Avengers Disassembled to $10.99 for the 135 pages of Daredevil: Yellow, with some collections as much as $24.99 (the 330 page Planet Hulk). The potentially ugly: The prices are nonetheless cheaper than the print editions of each book, which could mean that we’re about to see another protest from direct market retailers (understandably) upset about being undercut on what may be a core part of their business. On the upside, a lot of the material being offered by ComiXology isn’t necessarily in print anymore – yes, I know, that’s an odd choice of “upside” – so it’s not direct competition as such, but nonetheless, it’ll be interesting to see (if any) fallout could follow this product launch.
Saturday, May 25
Marvel Launches Digital Collected Editions
January 24th, 2012
Author Graeme McMillan
6 Responses to “Marvel Launches Digital Collected Editions”
January 24th, 2012 at 10:34 am
Really don’t think the markets for the digital and the actual/real collected editions overlap that much.
January 24th, 2012 at 2:55 pm
These have actually been available for awhile now on the Marvel app, and we’re transferable to the comixology app if the user links their comixology and marvel.com accounts. Marvel releases six new collections every Thursday.
The pricing is more consistent than it looks. Multiply # of issues collected X $2, then subtract $1, and you’ve got the price. As you say, not a bad deal compared to the print price of the same material.
January 24th, 2012 at 3:46 pm
Good. Get as many comics, new and old, back out there and into the hands of readers, even if it’s just on a tablet.
About what this means to the direct market…frankly, I really don’t care what the direct market thinks about digital comics. That way of thinking -gearing everything to the LCS- ran the comics industry into the ground. They wanna keep selling paper comics, they can knock themselves out. Digital, however, is the future and they can either learn to specialize in things other than just new comics Wednesdays or they can keep going out of business.
Obviously, not every LCS is that bad. Some owners actually understand how to run a business and don’t treat their store like a weekly live fan forum. They will cope and thrive, just like B&M book stores have managed to survive the advent of the Kindle. Poorly operated stores went away. Borders. Well run B&M stores are still doing ok.
The sooner the comics market fully embraces digital, the faster it will grow.
January 24th, 2012 at 6:10 pm
I feel like Marvel wants to destroy their collected edition business anyway, with the way they are pricing them. Charging $5 (or more) per issue is insanity.
January 28th, 2012 at 12:45 pm
Heehee. “B&M” stores.
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