The new DC Comics logo is real, and officially launched at Fast Company. Here are some of the variant versions we’ll see in months to come:
The story includes DC’s EVP of Sales John Rood and Amit Desai, senior vice president of franchise management, talking about the change, with Desai explaining that “The peel element can tie back to the storytelling content or character we’re showcasing, and leverage those colors. The ‘C’ can be a vessel to showcase stories and character. It’s unexpected, requires a little thinking and some storytelling behind that mark.”
Seeing these finished, colored and variant versions has taken me from kind of liking the logo to really liking it – It may not be Milton Glaser’s classic DC bullet, but it’s more attractive to me than the current DC spin. Apparently, the look will begin appearing on comics in March.
January 19th, 2012 at 9:09 am
I wonder if the Vertigo books will be getting one of these brandings.
January 19th, 2012 at 10:03 am
OK, now this makes sense. And it’s a lot more striking used this way. (Sure beats the rather static Marvel logo.)
The only question is why they didn’t launch the New 52 with the new logo.
January 19th, 2012 at 10:16 am
I could recognize the Watchmen & Green Lantern one,but what were the other 4 represent?is Flash the top right one?
January 19th, 2012 at 1:04 pm
Looks like a pageant of toilet seats from around the world.
January 20th, 2012 at 5:59 am
I guess i’m the only one finding it uglier than even the spin ?
But i guess it’s not that important of a detail , at least not enough to be a turn off