The new DC Comics logo is real, and officially launched at Fast Company. Here are some of the variant versions we’ll see in months to come:
The story includes DC’s EVP of Sales John Rood and Amit Desai, senior vice president of franchise management, talking about the change, with Desai explaining that “The peel element can tie back to the storytelling content or character we’re showcasing, and leverage those colors. The ‘C’ can be a vessel to showcase stories and character. It’s unexpected, requires a little thinking and some storytelling behind that mark.”
Seeing these finished, colored and variant versions has taken me from kind of liking the logo to really liking it – It may not be Milton Glaser’s classic DC bullet, but it’s more attractive to me than the current DC spin. Apparently, the look will begin appearing on comics in March.