If rumors are true, DC Comics is just days away from announcing a new corporate logo (which has so far received more than its fair share of abuse online; personally, I quite like it). What’s surprising about this – beyond the fact that the reveal wasn’t timed with last September’s linewide relaunch of the entire DCU line – is the logo itself, which is the first in the company’s 77 year history to break with the brand’s visual signature of the circle. After all, here are DC’s logos to date:
Even with the tilted spin of the most recent logo, there’s a sense of evolution and continuity from redesign to redesign that the rumored new logo just… doesn’t have. Clearly, it’s the end of an era…
January 17th, 2012 at 1:59 pm
Hmmm. It won’t keep me from buying their books, but I have to say that this one doesn’t do much for me. In a former life, I worked in publication design and graphic design and did a number of logos for local advertisers. This one looks like some kind of logo for a manufacturing company more than for a published of illustrated fantasy.
January 17th, 2012 at 1:59 pm
I meant “publisher” of course. Stupid fingers type more better!
January 18th, 2012 at 11:25 am
John Byrne doesn’t like the new DC logo so he made a new one. http://twitpic.com/87rz1y