Last week, Marvel stripped announcements across five days of press conferences, with Next Big Thing events for previously-known events like Remender and Hardman’s Secret Avengers run and the 15th anniversary of Thunderbolts mixed in with artist changes (Walt Simonson joining Avengers), crossovers (“The Omega Event” running through Avenging Spider-Man, Daredevil and Punisher) and a book relaunch (Captain America And…). In comparison, DC lumped the announcement of six new series into one USA Today story.
There’s something to be gleaned from this comparison, but I’m not entirely sure what it actually is just yet: That Marvel knows how to make the most out of what could otherwise be bland status updates? That DC prefers to emphasize the overall “New 52″ line over individual books or individual creators (I feel that Marvel tends to place creators at the center of their announcements, whereas DC’s feel more focused on the characters, DC as a company and the upper echelons of management, but that may just be me)? That Marvel just generally makes more of a song and dance out of things than DC…? If nothing else, that last one does fit the stereotype for both companies, so maybe it’s really just as simple as that – but I can’t stop myself feeling as if both companies could choose to learn from each other in terms of which announcements to emphasize, and which to just leave out there without feeling the need to push.