The news that Hostess is to file for bankruptcy should send nostalgic shivers down the spines of superheroes worldwide, given the multiple crimes the company’s snack foods helped prevent in the 1970s and ’80s; from 1975 through 1982, ads for Hostess Fruit Pies, Twinkies and other products appeared in both Marvel and DC comics, each one an original one-page strip featuring a superhero from that publisher’s stable using the “tasty snack” of choice to distract criminals, monsters and other ne’er-do-wells from destruction, thievery and other unfortunate rampages against society. For those who haven’t seen them, the strips were variations on a theme, all written to the same basic formula but weirdly enjoyable for that very reason, reducing characters to stereotype and snack-obsessed mindsets; there’s a selection available here for you to sample them for yourself. Of course, for those of us who grew up reading these strips, the very name “Hostess” has a very specific nostalgia, not so much for the snacks themselves, but the ads, and the kinds of comics that they appeared in. Remember when comic book ads weren’t just for more comics and the occasional movie or TV show…?

This entry was posted on Wednesday, January 11th, 2012 at 12:28 pm and is filed under Comic Books, Comic Strips, DC Comics, Marvel, News & Views. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.