Talking of Robot 6, the blog also premieres Image Comics’ ad campaign for 2012, emphasizing creativity over intellectual property:
We’re doing one of these a week over the course of the year, each focusing on a different creator, and there will be some video components to the campaign as well.The message is pretty simple: Our business thrives on creativity.
Everyone else throws their weight behind characters, behind IP. We put ours behind the people create those characters and develop that IP. The men and women who write and draw comics are Image’s–and this industry’s–most valuable resource. It takes a certain amount of bravery to create something of your own and share it with the world. We support those people, and we salute them.
Considering some recent commentary by Stephenson, this definitely seems to be the Image branding for the year: Creation versus Maintaining Intellectual Property. It’s a bold, and smart, idea that definitely sets Image apart from Marvel and DC, even if it fudges some truths (Vertigo may not be creator owned, but with the exception of Hellblazer, all the series there are younger and more “newly created” than, say Spawn or Savage Dragon. And isn’t the revival of the Extreme line the kind of intellectual property development/renewal that this campaign is quietly condemning?), and I hope it pays off for them; anything that pushes the importance of new ideas and new stories is always a good thing.