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IDW Go Linewide Day-And-Date

December 14th, 2011
Author Graeme McMillan

Aaaaaand that’s a full set. IDW have officially announced today that they’re going linewide day-and-date through ComiXology (They’ve actually been doing it quietly since last month on selected titles; the press release today mentions that the addition of IDW titles “helped lift comiXology’s same-day-as-print offering over the 50% threshold,” which is really kind of amazing when you stop to think about it) as part of a larger announcement about the company’s digital output – including specific apps for  Transformers, GI Joe, Doctor Who and other titles -now being powered by ComiXology. This means that Diamond’s entire “premiere publishers” – IDW, Dark Horse, DC, Image and Marvel, AKA, the front half (and accompanying Marvel catalog) of Previews – have committed to same-date digital release of their comics by March 2012, with all but Marvel pricing their comics as same price as print for the first four weeks, and then a dollar cheaper afterwards (Marvel doesn’t do a price drop after four weeks – yet). And to think, this time last year, no publisher was linewide day-and-date digital…

4 Responses to “IDW Go Linewide Day-And-Date”
  1. Ryan Says:

    While I believe digital is ultimately the way things are going, I believe publishers are going to have to suck it up and drop prices on digital comics if they want it to catch on. Otherwise, they are still just catering to the niche market of collectors who are going to buy the hard copies of titles for the collectible factor. If you want to attract the casual reader, start pricing for the casual reader – $.99. I’m not going to spend the same amount on a digital copy as I do a tangible one, and I WANT to go digital. You can’t have it both ways.

  2. şişme bebek Says:

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  3. Amias Says:

    Completely agree with Ryan. I got out of the monthlies because of the $3.99 price point, am willing to buy more and often if I can buy digital over trades, but if I thought $3.99 was too much to pay for a physical copy of the stories, then it’s WAAY too much to pay for a digital one.

  4. Ignition Comics Says:

    That is the exact model we are following when we debut next month. All of our digital titles will be 99 cents and graphic novels will be $4.99 across the board.

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