Something that I’m genuinely curious about from the most recent Diamond sales charts: What happened to Fear Itself: The Fearless? As a bi-weekly book, there are two issues in the new chart, but while #2 shows almost no drop-off in orders from the debut (57,794 estimated orders, according to ICv2, against #1′s 59,464 estimate), #3 – solicited at the same time as #2 – was ordered significantly lower (36,044 orders according to ICv2 estimates; that’s just 62% of #2′s orders). Why? Did retailers assume that 38% of the audience was going to jump off the book between #2 and #3 in the same month? Was Fearless #2 either overshipped, a la Point One, or part of some order-matching scheme in order for retailers to earn a variant edition or something similar? It’s such a large drop for seemingly no reason otherwise.
I remember reading someone – Dan Slott, I think, but I could be wrong – advance the theory once that books that ship more than once every month traditionally have heavier orders for the first issue of that month, which might account for some drop off, but 21,000 orders? That seems a bit much of a drop, surely.
Seriously, if retailers out there can help with this, I’d love to know if this is an entirely random steep drop, or if there’s something that helps explain it.