Marvel Comics is launching a Digital Coupon scheme with their digital comics, redeemable for Marvel print comics. Buy a comic through the Marvel App and you will be emailed a link to download a $5 coupon with a link to their nearest comic shop. One per customer.
Retailers can then redeem the coupon code on the phone, and will receive a $5 credit from Marvel.
Yes, that’s right; $5 in print store credit – presumably only for use on Marvel products – in exchange for buying one digital comic, which could cost as little as 99 cents. I’m sure that there are all manner of catches that have yet to be revealed (If nothing else, $5 in credit for 99 cents spent doesn’t feel like it’s a metric that’s really going to stick around for that long before the cost-conscious Marvel decides to change it), but in theory, file it under “It’s just so crazy, it could work.” I really, really would like to see this being put into effect, even for a short trial period, just to see if it bumps up print sales – and then, if it does, watch to see what other publishers follow suit.