Comments on: Marvel To Hold IT’S COMING Live Event This Wednesday

By: John Kelly

John Kelly — Thu, 08 Dec 2011 01:42:31 +0000

Can someone that cares enough tell me something:

People complain about the issue counts being down but what are the total units and revenue now vs ten years ago?

There is a theory in marketing that says brand extension weakens your brand and unit sales on individual products take a hit. It’s not additive.

Ex. Spiderman sells well adding Diet Spiderman eats into the Spiderman readership.

Of course there are some hard cores that will collect regular and diet Spiderman but the average person will get one or the other or just say “h-ll with it” and get none.

By: Shawn

Shawn — Wed, 07 Dec 2011 17:55:31 +0000

You see how continuing stories with on-going characters dictates, on many levels, the issues we buy as consumers? If we don’t, we miss out on character progression and/or plot points that AFFECT those characters; characters that we love. It would be one thing if it was stuff happening to Captain America in Captain America. But if we are a fan of Mockingbird we have to follow the entire event as well as some of the non-event stories; tie-ins, as they are often called. See the point I’m making? I suppose you can the spoilers in fan-forums, but I suspect that isn’t always the case. See how these nuances affect the stories that are purchased? And then the folks at Marvel Comics say “Well, we’re just responding to the demand and the strong response from Fear Itself and Chaos War and Secret Invasion and Messiah Complex”.

I love the fan who wrote “I don’t care how some Phoenix creature is going to affect Spider-man’s love life”. I support that comment!

What I think is disappointing is that Marvel seems to think they have to spoon-feed us future developments and plot-points that are about to happen with these cliffhanger pictures; all published to get us excited. What they forget is that reading the ongoing story that was Uncanny X-Men or Avengers and suddenly being presented with this enormous cliffhanger that we didn’t see coming was like half the fun of reading those ongoing comic stories.

By: PhoenixRules

PhoenixRules — Tue, 06 Dec 2011 22:36:19 +0000

Jean Grey has been dead for far too long (NXM 150-260+), longer than the first time she was off the table (UXM 137-200).

Jean Grey is the Phoenix. Death and resurrection are what she does! Nuff Said!!

By: seth

seth — Tue, 06 Dec 2011 20:56:27 +0000

Bring.Jean Grey. Back.

if ” everyone else ” can come back why not her? she is a breloved and much needed hero …but DONT have her stay with Scott…not for awhile…the road back to each other could be fun to actually unfold as the two re discover each other.. since Emma is pulling the strings on Scott, Jean would be so distant tht she would totally find out Emma is using Scott…and then a battle royal over him would ensue…but not until she gets re established in the Marvel U…and yes, let her join some other team…just to take a break…you know like ” i’m not going to pick EITHER side right now…you have to work that out yourselves…and for awhile, im doing this over here…but im here if you need me….”

maybe join the Avenger’s Academy….or Defenders or something…

By: Tom

Tom — Tue, 06 Dec 2011 17:58:37 +0000

@sniperboy4 – Because they’re desperate. 10 years ago, in Nov ’01, Amazing Spider-Man sold 88,000 copies while the top Marvel Comics (Ultimate Origin) sold 165,000. Keep in mind this is before all the recent Superhero movies, cartoons, etc… (The first Spider-Man film was still a year from coming out)

Today Amazing sells around 59,000 copies and Marvel’s top book barely breaks 100,000.

The truth is comics are on the decline again and that’s why you see publishers taking more and more desperate moves. Whether it’s killing off a Spider-Man, rebooting their whole universe or doing non-stop crossovers the intent is all the same. To somehow regain market share before their big corporate parents really start slashing the budget.

(numbers taken from icv2′s Top 300 comics list)

By: magnusrex

magnusrex — Tue, 06 Dec 2011 17:52:31 +0000

pssst: usa today just stole your scoop.
the cat is officially out of the bag.

By: sniperboy4

sniperboy4 — Tue, 06 Dec 2011 17:03:38 +0000

Marvel is too addicted to huge crossover events. Why does every crossover have to roll into another crossover? Just move the crossovers back into annual books like in the old days.

By: Michael Cross

Michael Cross — Tue, 06 Dec 2011 16:32:21 +0000

Damn… and comics continue to suck in the post-2000 universe (both Marvel and DC). Everything is a big-event now, EVERYTHING! Maybe people with ADD read these books nowadays. Every other month there’s a big roster change (I’m serious, look at the Avengers books, what a total MESS!!), a crossover, a re-boot, a new creative team, a new #1, or some other stupid gimmick. Whatever happened to the regular monthly title? A team book with the same numbering, same creative team, and same roster for more than 50 issues. You remember those, don’t you? They had great stories that were contained within that monthly title, and they were done well.
This “it’s coming” event will be stupid. The new 52 that DC is doing isn’t that great also, and this X-Men regenesis is pure garbage. X-Men is now officially a comedy franchise with that new book Wolverine & The X-Men being a pure satirical comedy joke. So what makes them think I’m going to take this new Phoenix story seriously?

By: Cisco Kid

Cisco Kid — Tue, 06 Dec 2011 15:32:51 +0000

Prediction: Pheonix force returns and finds a new host. Doesn’t matter who ultimately. New Pheonix will scortch the earth, and from the ashes will Marvel’s new 52 equivalent reboot. Because Marvel is always one to copy a successful idea.

By: FKS

FKS — Tue, 06 Dec 2011 14:52:52 +0000

I refuse to participate in another 6 month 20 issue “event”. If Phoenix is coming back keep it confined to the X-Books. I don’t really care how the return of some Phoenix entity affects Spider-Man’s love life.

Bring back Jean. Let her join the Defenders.

By: Jared

Jared — Tue, 06 Dec 2011 12:59:32 +0000

Just make good stories and spare us the crossovers. I haven’t collected every comic in a crossover since the first Secret War. Ugh…

By: viktor

viktor — Tue, 06 Dec 2011 06:53:02 +0000

I remember when marvel told us that phoenix endsong would be the final phoenix story ever……

By: Bailey

Bailey — Tue, 06 Dec 2011 05:37:39 +0000

Yeah, totally not looking forward to this. Read Fear Itself and it was very underwhelming in execution. Hate the fact that I fell for the teasers last year. Not going to happen again this time around.

By: Tim

Tim — Tue, 06 Dec 2011 05:01:53 +0000

Ah, the return of Jean…Cyclops can now rest easy. Instead of having to rely on Emma Frost distracting all the guys with her outfits, now Sam and Diane…I mean Scott and Jean can finally be together again…oy.

By: Dave

Dave — Tue, 06 Dec 2011 03:40:29 +0000

And why Wednesday? New Comic Day?!

By: Dave

Dave — Tue, 06 Dec 2011 03:26:52 +0000

About time for Jean to return, though I kinda wish she wouldn’t. Maybe the Phoenix Entity comes to Earth looking for a new host?

By: Toby Kelly

Toby Kelly — Tue, 06 Dec 2011 02:07:13 +0000

Bring back Jean.

By: Michael Huff

Michael Huff — Tue, 06 Dec 2011 02:03:26 +0000

Oh good Lord! I’m looking forward to the “Year Off” crossover event where all the heroes actually get to take it easy for 12 months and pay their bills, work on their relationships and maybe get something to eat.