Something occurred to me while reading Wolverine and The X-Men this week: Almost ad in the book is for a Marvel product. Of the nine ad pages in the issue, only two aren’t Marvel related, and those are a double-page spread for Harley-Davidson motorcycles. It’s not just this book, either; last week’s Fear Itself #7 had ten ad pages (Eleven, if you could the “Follow…” page pointing to the epilogue books), and only one wasn’t Marvel related – and even that was for a Disney sibling, ABC’s Once Upon A Time.
DC is doing slightly better; looking at The Flash #2 from this week, I count six ad pages – twelve, if you include the Batman: Noel preview – and four aren’t DC-related. That said, two of those are interesting; one is for syndication of The Big Bang Theory, which is a Warner Bros. sibling show (DC and WB are doing a cross-promotion for that show in comic stores, I think?), and another is for the IFC show Onion News Network, which is one of the shows that ran DC New 52 advertising before the relaunch last month, which makes me wonder if there was some kind of ad-swap going on at some point (BBC America ads used to run in DC books when the channel was running TV ads for the Vertigo line, earlier this year, as well).
So is outside advertising down in comic books in general, or is this an oddly coincidental blip that I’ve noticed? And if it is down, would bringing in more advertising help lower the cost of the comics themselves – assuming, of course, that the DM provides the right audience for advertisers to want to reach?